Many have heard about Crowd Funding. It allows people raise funds for legitimate projects. Maybe it’s getting out of debt or a favorite charity. Perhaps starting or expanding a business, raising college tuition or catching up on building retirement funds.
Let me give you an example of just how creative you can get in creating a crowd funding project. I’m a fan of sports car and Formula 1 racing and this is the first time I’ve seen crowd funding used to start a team.
Project Brabham started on September 24, 2014. The crowd funding platform being used is Indiegogo. This crowd funding project was created to raise £250,000 ($403K USD) to start a professional auto racing team. Project Brabham was at 50% of the target amount in 3.5 days. About 1500 people contributed £150,000 over that time. People that donated came from all over the world. The fact that David Brabham, Team Principal, has won races all over the globe certainly did not hurt when it came time to promote this project. The global motorsports community embraced this business model and ran stories to get the word out about this unique crowd funding project. As of Oct. 2, 2014 66% of the funds needed have been raised. The campaign will close on November 1, 2014.
Closer to home in Fairfield, CA I found a gofundme project for Shane and Rachel Golden Adoption. It was created on September 19, 2014 to raise $20,000 for a minister and his wife to adopt a child. As of October 2, 2014, $525 has been donated by 12 people. They are a long way from the goal needed.
These are both examples of crowd funding for legitimate programs. One has been wildly successful while the other has barely raised any money. What is the difference? In a word – EXPOSURE.
Let me explain. Project Brabham is getting worldwide exposure from the motorsports community of racing media outlets, magazines and fans. A quick look on Facebook reveals that there are 3 people that like the fan page. On Twitter there a 2,662 followers while on Youtube the Project Brabham video has had 18,212 views.
Contrast that with the Shane and Rachel Golden Adoption. 137 Facebook shares and 5 tweets. No Youtube videos. No other notable exposure to promote an obviously worthy project…
So the success of any crowd funding project is very dependent on getting exposure. The more the better!
So, getting back to the question I asked in the title. Would you like help raising money for your project?
Notice that I did not ask you to donate to my project. Rather, I asked if I could help you raise money for your project. If you’re reading this page you probably have some project for which you want to raise money.
Do you need to move?
Do you want to raise money to buy investment real estate?
Do you need to expand and grow you business?
Do you want to raise money for a cause near and dear to you?
Do you need to grow your retirement fund?
Do you need to take care of a family member in need?
Whatever the need you can use crowd funding to raise the needed funds.
Why not use a referral based Crowd funding opportunity?